Celebrate the Little Moments

The magic is never more real to children than in their Pre-K years. Despite this fact, parents often put off a visit to Walt Disney World because of the perception that their kids may not remember the visit. We needed to prove to parents of pre-k children that a visit to Walt Disney World is worth it. Because the little moments of magic you share with them now, will become a memory you’ll cherish for a lifetime. Walt Disney World’s “Celebrate the Little Moments” campaign invited parents to experience the magic of the parks through the eyes of their littlest dreamers. It wasn’t about the big rides or elaborate itineraries—it was about firsts: first hugs with Mickey, first spins in the teacups, first fireworks lighting up little faces.

The heart of the campaign was a simple but powerful truth—they’re only little for so long.