Walt Disney World: Now, More Than Ever

2019 was the most exciting year ever for the Walt Disney World Resort. There were more things to do, see and experience than ever before. And everyone was waiting for Star Wars Galaxy’s Edge to open. Literally. Everyone. And that was the problem. Guests were deferring their Walt Disney World vacations in record numbers. We needed to drive urgency to visit in the months leading up to the opening of our new land. That’s why we created the Now More Than Ever campaign—a rally cry that made visiting Walt Disney World not just a vacation decision, but a lifestyle choice. One that you simply couldn’t put off. We started seeding Now More Than Ever into culture by tapping 25 of the most recognizable and talented influencers in the worlds of music, art, sports, technology and film. They shared their unique lens of the park with their fans, telling the world why they needed their Disney fix RIGHT NOW.