Find Your Moment

When it comes to vacation, no one does it quite like Gen Z. 78% of Gen Z travelers prioritize “emotionally memorable moments” over traditional sightseeing, and 62% prefer trips that offer spontaneous, share-worthy experiences. By aligning with this mindset and letting real guests narrate their own “moment,” we positioned Walt Disney World not just as a destination—but as the setting for their next core memory.

The “Find Your Moment” campaign tapped into Gen Z's craving for authentic, unfiltered experiences by spotlighting the exact moment a trip shifts from just fun to unforgettable. From spontaneous laughter during a late-night ride on Space Mountain to a shared sunset over Cinderella Castle, the creative captured the split-second when everything just vibes. With quick-cut social videos, lo-fi visuals, and emotional storytelling, the campaign encouraged young travelers to stop curating and start feeling—to find the moment that makes their trip unforgettable.