Star Wars: Galaxy’s Edge
Live Your Adventure

In the Star Wars cannon, sense pays a massive role. So to get fans excited about the most immersive Star Wars experience to date—the launch of Galaxy’s Edge at the Disneyland Resort—we tapped into sense on social media. Touch, taste, sight and sound were used to create interactive mini-games and visual delights to prove that the only way to live your adventure at Star Wars: Galaxy’s Edge … is by tapping, panning, tilting and feeling your way through it. We leaned into AR, 360-degree video, and even holograms to bring this campaign to life.