Walt Disney World: Best Day Ever

Tweens don’t want to be influenced—they want to stand out. And Walt Disney World is the best backdrop to do just that. To recapture the imagination of Tweens around the world, we launched Best Day Ever—a cross-platform content campaign that spoke to Tweens on their level and celebrated their diversity in every way possible. Kicking off unique social accounts on Instagram and YouTube, we created hundreds of pieces of content that leaned into each platform in a unique, subversive and often times oddly satisfying sort of way. We even created our own talk show.

The account grew to nearly half a million followers on Instagram and YouTube.

And #BestDayEver now trends on the daily for Walt Disney World.